Percept partners Hungama to create 'New Adventures of Hanuman' mobile games

Percept Pictures has partnered with Hungama Digital Media, South Asia’s largest digital entertainment company, to create an exclusive gaming Content and Applications on ‘New Adventures of Hanuman’. As per this association, Hungama will be creating premium gaming content and Applications across three platforms – Internet, Mobile and Direct-to-home. The content will be spread across three games which will cover popular gaming genres such as action, adventure and sports. This content will be made available for download in first week of August 2011.

Siddhartha Roy, COO, Hungama Digital Media said, “As the leading mobile and digital entertainment company in South Asia, Hungama is committed to bringing the consumer the very best titles under our digital offerings. With premium titles like Hanuman, we are looking to create some great engagement points for all digital platforms- mobile, online and DTH”

The games will be available for download across all operators for Mobile, online on GamingHungama.com and social networking sites such as Facebook and Orkut. Tata Sky users can access these games by downloading them through Tata Sky Actve Mall.

Commenting on the association, Abhishek Nayar Head of Marketing & Animation, Percept Pictures added “‘The New Adventures of Hanuman’ is back with 13 all new episodes and it doesn’t end here… Our focus is to create multiple engagement platforms for the character and keeping that objective in mind we have partnered Hungama for mobile games. We are excited to see how the fans engage on the gaming front.”

‘The New Adventures of Hanuman’ is about Maruti, an ordinary boy in a small sleepy town called Pawanpur. Maruti’s life is changed when he discovers a ‘Mace’ locket which fell from the skies. Since it originally belongs to Lord Hanuman, it turns Maruti into Bal Hanuman and he uses his super powers to vanquish evil and protect the innocent. New season of ‘The New Adventures of Hanuman’ is on air on Pogo.

“Promoting India’s rich story telling heritage and acquiring Indian animation is part of our Desi Toons strategy. Across India Bal Hanuman is adored by kids and adults alike and now the new animated series, ‘The New Adventures Of Hanuman’ on POGO offers another great reason for families to spend quality time together. We are looking forward to the second season of ‘The New Adventures of Hanuman’ and our continued association with Percept Pictures.”, said Mr. Krishna Desai (Director Programming South Asia, Turner International India Pvt Ltd.)

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