Holii, the women’s accessory brand of colourful handbags, wallets and clutches owned jointly by Highdesign and Future Group appointed Percept Out of Home their creative mandates to execute the branding and outdoor activities for the brand. The campaign carried out across Bangalore was kick- started on December 15, 2010 and continued for 15 days till December 31, 2010.
The objective of the campaign executed was, to create the desired registration and the recall ratio for Holii’s line of bags and accessories in the mind of contemporary woman by communicating effectively its brand presence. Percept – OOH put up large format billboards in prime locations with innovative and eye-catching displays. The agency also provided branding to all Holii stores and shopping destinations to create the buzz all over.
Commenting on this activity Mr. Rajneesh Bahl, Business Head–Outdoor, Percept Out of Home said, “The task was to communicate to the audience in a smarter & impactful way to create the desired registration and recall ratio for the brand and product, this was very well achieved by our Bangalore team.”
The seamless execution by Percept Out of Home translated into top-of-the-mind recall amongst the TG and increased the brand’s awareness along with the large footfalls for Holii.