Percept out of Home Executes Outdoor Activities for Women-Oriented Brands

The iconic jeans brand, Levis Jeans, awarded Percept Out of Home the creative mandate to execute an outdoor campaign for their newly launched Levis CURVE ID with the brand mantra “We believe it’s about Shape not Size”. Percept OOH will be executing branding and visibility activities to promote the Revolutionary fit system of Levis CURVE ID designed specially for woman. The campaign kick-started on December 10, 2010 and will roll out till January 15, 2011, pan India covering metros and mini metros.

Percept–OOH identified a sniper approach to reach the target audience by engaging them with the brand. The best and busiest of malls, multiplexes viz. PVR, INOX and FUN Cinemas and Cafe Coffee days at select cities were identified and branded with innovative, interactive and eye-catching creatives of the product. To ascertain greater brand visibility, Percept OOH placed gigantic layered displays at strategic locations, thus creating larger than life, multi dimensional effects. Mobile media was also used to create mass awareness effectively.

Holii, the women’s accessory brand of colourful handbags, clutches & wallets owned jointly by Hidesign and Future group, appointed Percept Out of Home to execute branding and outdoor activities in Bangalore. The objective was to create the desired registration and recall ratio for Holii’s line of bags and accessories in the minds of contemporary women by communicating effectively its brand presence.

Percept Out-Of-Home put up large format billboards in prime locations with innovative and eye-catching displays, and branded all Holii stores and shopping destinations to create the desired impact. The activity commenced on 15th December, 2010 and continued for 15 days till 31st December, 2010. The seamless execution by Percept -OOH translated into increased awareness and large footfalls for Holii.

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