Tata Motors announced Percept Out of Home as their agency to execute their three month long branding campaign for Tata Nano in the Tier II & III towns across the states of Maharashtra, West Bengal, Uttar Pradesh, Karnataka and Uttarkhand.
Percept Out of Home targeted two-wheelers who wanted to upgrade to four-wheelers, and executed a unique branding campaign in the target market. The branding activities kick-started on October 8, 2010 and will culminate by January 8, 2010.
Commenting on the activity, Mr. Sanjay Pareek, President, Percept Out of Home said,” We are proud to be associated with Tata Motors and specifically the Nano Brand, because Nano is now folklore in the automotive sector. The campaign was targeted to B and C category towns. Percept could work closely with the client and offer them the right mix of assets across 101 towns, largely due to our expertise and wide network across the country. We were also able to provide them with regular feedback on the asset during the campaign period, which was an important criterion for Percept OOH being awarded this campaign in the first place”.
Elaborating on the project, said Mr. Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home, “The planning team played a crucial role by offering the right media mix, while the operation team stuck to its deadlines and delivered a quick turnaround time and feedback mechanism during this campaign for Tata Nano. Every small town was monitored thoroughly and regularly.”