R.P. Techvision India Pvt. Ltd. once again appointed Percept Out-of-Home, a division of Precept Limited, to execute an outdoor campaign for their legendary computer brand, CHIRAG. The campaign kick-started in Kolkata during the month of May 2010, and successfully rolled out until August 2010. The RP Techvision Group owns an Outdoor Advertising Company which is popular in the city. The company works and deals largely with local vendors.
Percept Out-of-Home having a very good track record over the years has been appointed after a stringent process of selection. This time the client’s brief was to locate landmark sites with larger than life effects in Kolkata within the specified budget. Percept-OOH succeeded in identifying the same with best value in buying and imagery effect of the site. Thus it succeeded in reaching out to the right Target Audience and attained wide coverage with maximum impact.
Commenting on the success of the campaign Sanjay Pareek, President, Percept Out-of-Home said, “We are happy to be associated once again with the R.P.Techvision Group. The brief was to locate landmark sites with larger than life effects across Kolkata within specified budgets. Percept-OOH accomplished this objective successfully and created a strong impact on CHIRAG’s Target Audience. We have once again used innovation at all the landmark sites by placing the product cutouts and on pedestals to stand out from the surrounding ad clutter and enhance brand recall for CHIRAG.”
Percept Out-of-Home bagged this account in 2009 and was responsible for promoting their latest range of desktops and laptops across West, North and South India through impressive outdoor and retail campaigns. The outdoor campaign was a resounding success and translated into Percept-OOH once again bagging the latest CHIRAG campaign.