Tata Motors, India’s largest automobile company roped in Percept Out of Home to promote their new improved Tata Manza. With an objective to announce the arrival of this luxurious car, the 2.5 month long activity started in the month of January and was executed in all the metro cities: Mumbai, Delhi, Chandigarh, Chennai, Bangalore, Hyderabad, Kolkata and Ahmedabad.
Considering the travel patterns of the target audience, Percept Out of Home conceptualized an outdoor campaign that included the mix of large formats in the cities, mall facades and billboards in the prime locations to convey the message across.
Commenting on the activity Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home said, “A proper media mix plan was taken into consideration and the travel pattern of the target audience were studied. Percept Out of Home took the this approach to plan the launch of this “New improved Manza” .Quick turnaround time by the team ensured the campaign execution on time as per the committed deadlines” .