Britannia Industries has appointed Percept Out Of Home to execute the Rural Retail Visibility drive for their new range of cookies “Britannia cookies” across India. The activity has been executed across the states of Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six more North Eastern states. The campaign started in the month of September 2010 and will be rolling on till mid-October 2010.
Percept Out Of Home joined hands with rural retailers and installed tin plates across 22,000 retail outlets including Kirana stores, Bakeries and Tea Stalls. Spot selections were done on the basis of maximum visibility and appeal. Percept Out Of Home was assigned the task to connect with retailers and provide long lasting visibility solutions to the brand Britannia.
Said Mr. Rajesh Amla – Business Head, Rural Vertical, Percept Out Of Home, “Percept Out of Home is focusing into the FMCG sector in a big way in order to expand its presence in the rural markets as a service provider. Britannia Industries has empanelled Percept as one of their agencies to support their various rural and retail initiatives across India, and have ambitious plans in this area. Percept Out of Home’s south regional office located in Bangalore is servicing the account. The ongoing campaigns of Britannia have further demonstrated our ability to deliver creative and innovative solutions across diverse markets.”