Percept Out of Home came aboard to launch Tata Motors’ new powerful Tata Indica Vista90 Hatchback. The 2 months outdoor campaign kick-started in the month of January and covered all metro cities: Mumbai, Delhi, Chennai, Chandigarh, Kolkata, Bangalore, Hyderabad, Pune and Ahmedabad.
The objective of the campaign was to cover all the principle locations that offered maximum visibility to the target audience while commuting. Percept Out of Home strategized an outdoor campaign and applied a quantitative hoarding approach. Huge billboards accentuated the brand prominence.
Commenting on the activity Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home said, “It is a matter of pride to be associated with Tata Motors for the launch of new Vista 90 Hatchback, The strategy was to hand pick hoardings, targeting the right audience across all metros. This approach defies the logic of quantitative hoarding approach. Rationalizing the budget to deliver the set objective, is where the Percept planning brilliance has been showcased”