In order to boost sales during the festive season, Tata Motors wanted to execute a visibility drive for the dealerships of their flagship brands – Tata Indica and Tata Indigo and roped in Percept OOH, their preferred outdoor activity vendor to carry out the campaign.
The 3 month activity, which kick started on September 20, 2010, is being carried out across 4 metros – Hyderabad, Kolkata, Delhi & Ahmadabad, and will end by December 20, 2010.
The objective was to drive sales at the dealer point and hence all the towns were mapped to identify and target competitive automotive dealerships. Based on the mapping, Percept OOH worked on an exhaustive plan and identified exclusive locations to reach out to the consumers. Besides Mall lift branding was also utilized to create greater visibility and attract mass attention during the weekends