Percept Out Of Home was once again chosen by R. P. Techvision (I) Pvt. Ltd to execute an outdoor campaign in Kolkata for their indigenous and renowned computer brand – Chirag. Percept Out Of Home won Chirag last year and was responsible for promoting their latest range of desktops and laptops across West, North & South India through impressive outdoor and retail campaigns.
POOH’S 2009 pan India campaigns for Chirag had reasonably impressed RP Techvision mainly for its reach & Value addition. Hence POOH has been hired by R. P. Techvision (I) Pvt. Ltd for the second time to execute the Chirag Outdoor Campaign.This time the client’s brief has been to locate landmark sites with larger than life effect in Kolkata within a specified budget. Percept Out Of Home succeeded in identifying the same with best value in Buying & Imagery effect of site.
The campaign which kick-started from the month of May, 2010 and rolled on till August managed to target the right target audience with wide coverage and strong impact. The client – R. P. Techvision (I) Pvt. Ltd was extremely satisfied with the response & visibility created within the city.