Percept Out-Of-Home is all set to introduce two new media tools—“Propell” and “Programm”, Sanjay Pareek, president, Percept OOH told network2media. While Propell is a planning and evaluation tool, Programm is grading and monitoring tool.
“We are in the process of developing ‘Propell’ and ‘Programm’. Both are in the final stages of commissioning”, Pareek said.
“Propell is actually a planning and evaluation tool for out of home media and Programm is a grading and monitoring tool for large format outdoor media. We have designed both these tolls. They are in the final stages of commissioning and would be introduced in two months’ time”, he said.
Declining more information as the process was still on, Pareek said: “We will formally announce them and provide more information once the process is completed”.
All major clients of Percept OOH would be able to use these tools. “They just have to log on online to be able to use these two tools,” he said.