Man Force Trucks appointed Percept Out of Home their creative mandates to execute the Retail project related to dealer visibility and branding, for their various products that includes Mining & Construction Tippers, Haulage Tractors and Multi Axle Trucks.
The objective of the campaign was to highlight the company’s key branding elements viz. Company Logo, Dealer name, Product Logo & Services offered in standardized formats and exploit the vantage location of the dealership to ensure adequate visibility of these elements to on-road traffic.
The entire branding identity program was designed by Percept Out of Home providing unique Branding solutions to Dealer Showrooms for On Shop as well as In Shop Branding and Visibility. The retail project was conducted in Pune and targeted the Truck buyers visiting the showroom as well as on the road mobile traffic.
Said Sanjay Pareek, President, Percept Out of Home, “Man Force is Percept Out of Home’s oldest client for rural communication. With Retail services, we have added new services and soon we will attain the outdoor business from them too, which will help us to deliver an entire 360-degree out of home solution for the client. Percept OOH’s capability to service the client in all the Out of Home solutions serves as the biggest and unique strength of Percept OOH, which will be showcased to Man Force in the coming period.”