SKF Group – a Global leader in Bearings roped in Percept Out of Home to execute their branding and visibility outdoor campaign across India in Tier II towns – Bhantinda, Haridwar, Muzaffernagar, Angul Ankleshwar, Korba Baramati Jalgaon, Cuddappah & Rajapalayam. The campaign kick-started during the 1st week of January 2011 and will be executed for the next 6 months i.e. till June 2011.
As per the brief by SKF Group and objective of the campaign, Percept- OOH concentrated more on the branding initiatives towards the non-bearing products – Seals, Lubrication systems, Mechatronics, Services , Power Transmission, Maintenance Products , Condition Monitoring Products and created high visibility and awareness for the same. The agency used a proper media mix strategy, which includes hoardings/ pole kiosk/ railways station/ bus stand branding/ police booths and retail signages to capture the TG segments – Automotive e.g. retailers, mechanics, end user (installers) and Industrial e.g. dealers, end Users.
Commenting on this activity Rajneesh Bahl, Business Head–Outdoor, Percept Out of Home said, “The campaign was planned to create high visibility for the brand in Tier II towns across India. With appropriate media mix and strategic locations, the campaign delivered as promised.”
Elaborated Mr. Hemant Apastamb, Manager Head –Business Excellence & Sustainability, SKF Group, “On behalf of my team, I am very much thankful to Percept Out of Home & it’s entire team for supporting SKF’s project. For us timeline of closing this project was very much important and I am really happy to share that we have completed all these activities as per the required timeline. This was only possible because of Percept Out of Home’s unconditional support.”
The campaign which inaugurated successfully is still rolling out, creating maximum visibility and responsiveness to the targeted segments.