Percept OOH executes outdoor campaign for Pashmina Developers

Percept Out Of Home planned and executed an exceptional outdoor campaign for the newly launched “Pashmina WaterFront”- a premium luxurious residential project by Pashmina Developers. The campaign kick-started in Bangalore from October 2, 2011 and was carried till November 1, 2011.

Pashmina Waterfront, a select haven of exclusivity and elegance, is picturesquely located besides 12 acre Bhattarahalli Lake brimming with water. The objective of the campaign was to create awareness about this lush residential project amongst the working class high income group. In view of the fact that the target group was very specific, Percept Out Of Home strategically identified the best possible spots to cater and cover all the traffic going to and fro from the project. In addition, mediums around Metro station were skillfully used by the agency to get additional mileage.

Commenting on the campaign Mr. Rajneesh Bahl, Business Head-Outdoor, Percept Out Of Home said, “We are delighted to be a part of such a prestigious project, the task was to create awareness but at the same time maintain signature touch of Pashmina Waterfront. Area profiling and media selection played a major role in the campaign success.”

Elaborated Mr. Jai Ganesh M.S. – Vice President, Pashmina Developers, “Real estate is highly territorial and we had a clear understanding of who our target audiences are and where they lived/worked. When shared the brief, Percept helped us to identify the best possible spots to capture the attention and interest of our TG, which put paid in large measure.”

The effective strategies and flawless execution by Percept OOH led to the success of the campaign, accomplishing the client’s objective of attaining maximum visibility for their luxurious project – Pashmina WaterFront.

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