Rajneesh Bahl has been appointed as Business Head – Outdoor at Percept Out of Home effective August 2010. He was previously with Mudra Max as Senior VP. Rajneesh was also associated with companies like Madison Outdoor Media Services, Portland India, Infra Industries Limited, and has worked with some of the major clients across India viz. Tata Indicom, Tata AIG, Bharati AXA, Fever FM, Hindustan Motors, Kingfisher Airlines, IDEA cellular and Coca Cola, to name a few.
At Percept, Bahl will be in charge of the outdoor business vertical and will be responsible for conceptualizing and implementing new initiatives and strategies in the Outdoor business vertical, new business development, and servicing the existing HNI clients in the Percept-OOH roster.
Commenting on his appointment, Rajneesh Bahl said, “Outdoor media has started gaining prominence in the overall media mix. Very few communication specialists are able to offer true 360-degree media communications solutions to their clients. The synergies that I have witnessed at Percept are brilliant, and I intend to upscale that immensely to offer the best to all our clients.”
Sanjay Pareek, President, Percept Out-of-Home added, “It is good to have Rajneesh on board. His will ensure a dedicated focus for the Outdoor Business Vertical and we can aim for growth in line with our other business verticals viz. Retail and Rural. We are sure that with his rich experience in the OOH domain, Rajneesh will be able to provide direction to the Outdoor team and Percept Outdoor can become a greater force to reckon with in the OOH space.”