The agency would be responsible for the company’s media planning, ATL, BTL and Digital activities as well as ‘scaling up the communication’ for the company an official statement informed.
Narinder Singh, Managing Director, Numero Uno, said, ” We were looking for a media agency with whom we could get a certain level of comfort – whether it was understanding of our business needs, ability to plan and execute 3600 campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands.”
Shripad Kulkarni, CEO, Percept Media, said, “It is a matter of great pride to be associated with a youth iconic brand like Numero Uno. Our success in winning this account has largely been due to our Strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honor for us and we look forward to a successful partnership with the brand.”