Percept Media sweeps “ERAA 2010” with 7 Awards

Percept Media won 7 prominent awards at the exchange4media Radio Advertising Awards – “ERAA 2010”, held at a glittering ceremony on Thursday, October 7, 2010 at the Sahara Star, Mumbai.

Percept Media was declared the “Media Agency of the Year”, and also won the esteemed “Advertiser of the Year” award jointly with Vodafone. In addition to the above prestigious wins, Percept Media swept the awards ceremony with a record breaking number of wins including: Best Brand Integration on Radio (Retail) – GOLD – for Fashion@BigBazaar – RJ Style O Meter, Future Group , Best On Ground Activation for a client (Retail) – GOLD – for Fashion@BigBazaar- RJ Style O Meter, Future Group , Best Use of Radio in a Media Plan – SILVER – for Fashion@BigBazaar- RJ Style O Meter, Future Group , Best Brand Integration on Radio (Retail) – SILVER – for Pantaloons 3 Idiots, Future Group , Campaign of the Year – SILVER – for Future Shopping Festival .

Commenting on the win, an elated Shripad Kulkarni, Chief Executive Officer, Allied Media, said ”The e4M Radio Advertising Awards are very different from all Awards we have seen so far. First, they are not just Agency Awards but Media Awards encompassing Radio Stations and Advertisers. Second, the Jury had people from all walks of life and very few Agency Professionals, and hence they were as unbiased as you can get. This makes our clean sweep even more sweeter.”

Entries were received from the entire cross-section of the media industry for the 22 Awards categories. The evaluation of received entries was based entirely upon the creativity of conception, the quality of the execution, and the achievement of the stated objective.

The distinguished Jury members came from a diverse background and played a pivotal role in ensuring that the judging process was entirely unbiased and impartial, thereby making ERAA’s debut a popular and stupendous success. The illustrious Jury members included Lynn de Souza, Chairman and CEO, Lintas Media Group; KV Sridhar, NCD, Leo Burnett; Agnello Dias, Co-Founder and CCO, Taproot India; Anupam Vasudev, EVP, Marketing and Communications, STAR India Pvt Ltd; Piyush Mishra, Actor, Music Director, Lyricist and Writer; Anup Jain, Head, Marketing, Pizza Hut; Sidharth Rao, Founder and CEO, Webchutney; Gopinath Menon, Strategic Media Consultant; Titus Upputuru, ECD, Saatchi & Saatchi; Harish Bhimani, well-known voiceover talent and voice actor; Vinay Bhatia, VP, Marketing and Loyalty, Shoppers Stop; Nitin Mathur, Senior Director, Marketing, Yahoo India; Rameet Arora, Senior Director, Marketing, McDonalds; Loveleen Tandan, Film Director; Actor Purab Kohli; and Yuri, RJ and Actor.

The exchange4media Radio Advertising Awards have been established to recognise work done in the field of radio advertising in the period July 2009 to June 2010. 22 awards were given away in four broad categories – media, creative, broadcaster and excellence awards. The innovative and creative contribution in the media and advertising domain translated into Percept Media sweeping ERAA 2010 with 7 prestigious wins this year.

Percept Media’s spectacular win at ERAA 2010 comes close on the heels of their impressive No. 4 ranking in the Brand Equity Agency Reckoner 2009 – Top 5 Media Agency List, in their second year of operations. This win further consolidates Percept Media’s position as a leader in the media planning, evaluation and buying space in India.

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