Percept’s media billings for the year (FY 2007-08) of its operations have crossed $100 Million mark. Percept’s 360 degree Media services encompass conventional & traditional media, out of home, below the line, activation, retail, rural, experiential marketing, entertainment marketing, new media, digital & interactive media, sports marketing, sponsorships & endorsements. They provide a unique media service delivery platform through its micro-marketing infrastructure with the support of IT based networks. This ensures reduced national and regional response time, apart from increased speed and efficiency for clients.
Said Ajay Upadhyay, Director, Percept Limited, “The growth in our media services business has been phenomenal and we are well set to break into the big league in India in our very first year of operations. We hope to improve on our current volumes in the coming year.”
In Aug 2007, Allied Media launched the Engagement Planning Process (EPP) model, a one of its kind – systematic Process to arrive at a 3600 Media Solutions. This has been successfully implemented across its client base delivering stunning results for its clients.
Shripad Kulkarni, COO, Allied Media pointed out that Percept’s strength lies in the fact that they can provide both – conventional and unconventional (innovative) media solutions to clients. “The ability to think out-of-the-box and provide innovative solutions for our vast repertoire of clients is a huge USP that we possess as an integrated entertainment, media and communications company.”
Prashant Gunthey, who heads Percept Retail feels that Retail will be one of the key drivers in OOH media. “Retail will see lots of technology innovations like holographic screens, shop windows used as display screens, spaces between floor and ceiling used for displays and new concepts which use technology as its basis. Clients have started realising the potential and are getting clued on to this medium,” feels Gunthey.
Sanjay Pareek, President, Percept OOH, feels that measurement tools will be the most important contributor to the growth of this medium with clients focusing on the RoI of this medium. “Technology and innovation are going to be the two most important growth drivers for our media”, said Pareek.
“Internet usage and content in India is slated to grow more than 50% per year and current audiences are becoming more mature and picky on what they do online. We feel there is tremendous opportunity in the online advertising and media space as it facilitates micro targeting,” says Viraj Malik, MD, Percept Knorigin.
P9 Integrated’s CEO Navin Shah feels that entertainment marketing, branding and cinema activation has come of age. “Today, clients are spending huge monies on entertainment marketing. They see the value and returns that this concept has brought for them and we have only just scratched the surface in exploiting this medium”.
Percept’s Media services, today, boasts of a long list of clientele that includes – DLF, Canon, Sahara, Samsung, Hero Honda, Indian Oil Corporation, Style Spa, Force Motors, TCL, Delhi Police, Indo Nissan, E I Dupont Ltd, Sharp, Toshiba, Electrolux, Essar Mobile, World Space, Bilt, Kohinoor, Zicom, DKT, Pidilite, Citizen, Panasonic Moneygram, NIIT, Force 1, Kingfisher Bohemia, and JVC.
Percept’s Media services provides a strong network of 40 offices across India with a team strength of 225 personnel.