Percept Launches Percept Media Lab

New Delhi: Percept today launched a New Unit – “Percept Media Lab” – An independent cell of specialists from Research, Analytics and Marcom Planning sector to be led by Shripad Kulkarni, CEO, Allied Media.

Percept Media Lab will delve into analytics, forecasts and future trends and concepts in the marcom space.The First Report to churn from the lab is the “Comprehensive Statistical Viewership Analysis of IPL 5”

The next big initiative of Percept Media Lab is a massive M3 project. At the heart of M3 is a big 20000 sample size consumer study, which will explore the path to purchase or P2P for10 product categories in the context of marcom challenges and strategies. This study will measure the importance of key drivers for each of the categories and perception of top brands on each of those.

The High point of this study will be the unique M3 model in collaboration with Pointlogic, a World Leader in marcom planning and analytics that combines cutting-edge research, advanced mathematical modeling, and flexible software tools to deliver optimum message and media touch point combination for maximizing market share. The scale of this project is the first of its kind in the world.

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