Percept Limited, an entertainment, media and communications company, has launched cinecurry.com , the cinema destination of choice for global Indians. The site provides entertainment and event related news from Bollywood, Hollywood and other Regional Indian cinema. Cinecurry.com is targeting to attain over 1 million registered users in first year of operations.
Cinecurry.com also offers comprehensive movie reviews for current and forthcoming movies. The site aims to develop the largest database of cinema talent including actors and celebrities. Cinecurry.com has been developed with web2.0 features which provides a social networking platform for movie buffs, with audio-video and mobile blogging features. In the near future there are plans to create gaming and mobile channels for the site.
Said Viraj Malik, MD, Percept Knorigin, “Entertainment has emerged as the biggest category of content consumed on the internet. Cinecurry caters to the popular genres of cinema watched in India and provides a unique community setting with the right content. Unlike most UGC platforms, Cinecurry provides an excellent platform to content owners to use the platform for monetizing the content in a transparent way. This is one of the many properties we are planning to launch in 2009”