Mumbai : Percept Out-of-Home (POOH), a 360-degree Out-of-Home communication solution, and a division of Percept Limited, an Entertainment, Media and Communications company, has successfully launched the Outdoor campaign for the GO Cheese brand across Delhi and Mumbai.
Rahul Akkara, Vice President Marketing, GO Cheese said, “The Outdoor campaign in select focus cities was done with the aim of creating a noise level for the brand thus resulting in demand generation and increased penetration which has been achieved well through the select media mix and careful planning by the Outdoor Agency Percept.”
The Go Cheese Campaign with a tagline ‘Enjoy the goodness of 100% pure cow’s milk’ has been positioned at Delhi Metro Stations – Metro branding, inside Metro Branding, wall wraps & Unipole wherein resulting in high visibility and recall value.
The Mumbai campaign with a similar tagline is positioned on selected Bus queue shelters. In addition to this there was free cheese sampling in Central stores all across Mumbai.