Percept Limited has launched a new global concept in entertainment called ‘Champions Of The World’. This concept will bring together under one roof the most celebrated super-icons in the arena of Sports, Cinema, Music, Business and other fields of Entertainment and Entrepreneurship.
Percept kicked off this iconic property with the genre of Cricket on Wednesday, February 2, 2011, in Mumbai. Six former captains of World Cup winning cricket teams viz. Kapil Dev, Imran Khan, Arjuna Ranatunga, Clive Lloyd, Steve Waugh and Allan Border were roped together by Idea Cellular for an extensive marketing campaign for ICC World Cup 2011. A 360-degree campaign will be undertaken during the entire duration of World Cup 2011 to echo the message ‘Keep Cricket Clean’ across the cricketing world.
Said Mr. Sanjeev Aga, Managing Director, Idea Cellular, “Cricket is a microcosm of our society, and the challenges to clean cricket are not divorced from the challenges to a clean society. But true leadership responds to a challenge. Idea is privileged to partner six cricketing world leaders to take up the challenge to ‘Keep Cricket Clean’.”
Added Mr. Shailendra Singh, Joint Managing Director, Percept Limited, “The idea behind the ‘Champions of the World’ events is to bring together the most celebrated names in genre-specific bunches to India under one roof. We kick-started with cricket’s six most iconized captains and we would be putting them together in an event that would go beyond what the IPL has to offer. As for the giants from the entertainment business we are close to sealing deals with some of the biggest names in Hollywood and beyond. I cannot reveal their names at this time.”
Percept has in the past brought together several veteran cricketers for the ‘Good Luck’ Campaign for World Cups in 1999 and 2003 with brands like Hero Honda and LG.