Percept ICE manages first ever Jaguar Couture Evening

percept_ice_jaguar_Percept ICE – the SBU of Percept Sports & Entertainment conceptualised and managed the first ever Jaguar Couture evening at Taj Lands End, Mumbai on February 8, 2013.

The event hosted by the famous Indian singer and anchor ‘Shibani Dandekar’ was  based on the celebration of design showcasing the Jaguar cars, blended with fashion. The night highlighted Jaguar’s product characteristics of innovative technology, seductive design and inspired performance. Jaguar also launched its new derivative of the XF 2.2 litre diesel engine and this came alive with the enthralling designs of Narendra Kumar, fashion extraordinaire while the show was choreographed by Shy Kalra.

To add to the evening, the iconic Jaguar C Type was displayed – the car that brought Jaguar victory in the Le Mans 24 hour race in 1951 & 1953. The Jaguar XJ Ultimate and the Jaguar XKR Special Edition were also displayed.

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