Percept ICE conceptualizes activities for a slew of accounts

Percept ICE, a Strategic Business Unit of Percept Sports & Entertainment, bid farewell to the year gone by with a feeling of happiness and excitement. Percept ICE’s flawless strategies, hard-work and dedication helped them win a slew of accounts in the last month of the 2011.

Percept ICE strategically planned and executed the activities for 16 clients in the month of December 2011. Their impressively implemented strategies gained them accolades from clients & masses. Percept ICE executed the activities for the following clients: Colgate, Filmfare, Ministry of Information & Broadcasting (IFFI), Lakme, Panasonic India, Mercedes Benz, Google, Birla Sun Life Insurance, Lenovo, Indian Navy, Aegon Religare, Bridgestone, ATC Tyres, Pitbull Concert and India Today.

Commenting on the success of the launch event, Nazneen Karimi – Business Head, Percept ICE said, “It’s been a very fulfilling month for the entire team. The team has really worked hard to acquire and retain the bouquet of clients that we now have.”

Highlights of the awe-inspiring activities for some of the clients :

International Film Festival of India (IFFI) – Percept ICE with its landmark entry into the IFFI 2011 has made the first entry of PDM into the array of government events. The 42nd International Film Festival Of India kicked off the ten-day extravaganza with Shah Rukh Khan at Ravindra Bhavan auditorium in Margao, Goa on November 23, 2011. More than 300 films played across eight screens, bringing home the agony and ecstasy of life around the world. The chief guest for the opening ceremony was Mr Shahrukh Khan while for the closing ceremony Chief guest was Mr Surya. IFFI was attended by renowned film personalities from India and across the globe including Madhuri Dixit, Frieda Pinto, David Dhawan, Luc Besson, Bertrand Tavernier to name a few…

Colgate – Attractive Colgate Fresh Kiosk was set up at Sunburn 2011, Goa. Percept ICE strikingly set up interactive screen medium, connected through internet, where one registers and gets tagged while getting the photographs clicked. To make it more exciting, the clicked photographs were uploaded directly on the Facebook wall of the person who registered. Around 60 lakh people read comments, tagged and fan the Colgate Plax page on Facebook.

Filmfare – Percept ICE managed Filmfare’s multi-city press conferences to announce their title sponsors. Bollywood Superstars Imran Khan, Asin attended these press conferences held at Hotel Metropolitan – Delhi, The Leela Palace – Bangalore & Marriot -Mumbai respectively.

Panasonic – Percept ICE went that extra mile to promote awareness of Panasonic in an eco-friendly way at Sunburn 2011. Two eco-friendly tunnels were created at the entrance & exit of Flea market in Ground A, Candolim Beach, Goa. By creatively setting-up 30-feet tunnel, of natural leaves & ferns, the message of ‘Go Green’ was successfully promoted.

Hindustan Unilever – HUL organized a meet for its Branch Managers, Sales Team and Senior Management at Grand Hyatt, Mumbai. The objective of the meet was to discuss the result of the last campaign – ‘Paanch Ka Punch’ where the sales team had to achieve 5000 crore as a sales target, to reward the achievers and to launch the campaign for the year 2012. Percept Sports & Entertainment creatively made a special audio visual to unveil the new campaign ‘6 Ghumake’ – where the new target is to achieve 6000 crore in 2012. The big hit of the event was a live performance from Sonu Nigam. The whole event was creatively planned and executed within a short span of 10 days. Percept ICE’s out of the box thinking and flawless execution definitely assisted HUL in encouraging the teams to achieve the set target.

Google – Google’s aim was to increase awareness of Google+. Keeping white as the theme color, the activities ranged from free Wi-Fi at the lounge with Ipads on display for browsing to activities at the other locations spread out over the 2 grounds. Percept ICE innovatively created an ambience that encouraged people to have fun and be themselves. Guests were encouraged to do whatever they felt like from miming to dancing to acting and the photos and videos were immediately uploaded on Facebook & Youtube. Over 5000 straw hats with customized G+ badges were distributed for free. 2 DJ walls were set up, 1 in each ground, for the people to vote for their favorite stage. This information was regularly updated and posted on Google+ page for Sunburn. Finally the highlight was the slush counter that distributed close to 20,000 free slushes over the 3 days of the Sunburn festival. Percept ICE’s ability to understand the clients’ target group helped them in creating a lively atmosphere throughout the event & ultimately meeting clients’ objectives through all these activities.

Lakme – Percept ICE strategically set-up Lakme Sunset Lounge at Sunburn 2011 by using the brand colors, giving it a vibrant look and feel. It had yellow bean bags, sun beds, customised fruit centre tables & a bar which served free customised fruit mock tails to everyone. Lakme lounge also functioned as an experiential zone, wherein the visitors were pampered with free face & hand massages using Lakme products as per the skin type. Lakme fruit Blast face wash & Lakme Sunexpert sunscreen were used for the experiences. Lakme girls dressed in vibrant costumes invited people to write their New Year resolutions on the Resolution Wall. People were provided with whacky props like wigs, hats, Chinese fans etc to pose against the Resolution Wall, instant photographs were given out in customised Lakme photo-jackets.

Percept ICE’s flawless planning, seamless execution and ability to understand client’s target group assisted them in winning these accounts and meeting clients’ objectives.

Leave a Reply