Entertainment, Media and Communications company, Percept, which operated under the name ‘Percept Holdings’ – owning and operating 20 different companies in the EMC sector has set up a blue-print for an aggressive growth plan in the coming months.
In a recently concluded restructuring exercise, the company has renamed its lead operating and holding company as ‘PERCEPT LIMITED’ and brought in its operating brands as Divisions. Joint Ventures and Offshore entities will remain at the Subsidiary (investment) level.
KPMG India was consulting advisors to the entire restructuring process. Under the new structure, 7 Group Companies viz. Percept Picture Company (PPC), Percept Profile India, Perspectrum, PDM India, Percept Out-of-Home, P9 Integrated and Percept Talent Management (PTM) have come together as Divisions of Percept Limited.
Percept/H, Hakuhodo Percept (HPPL), AMO Communications, IBD India, Percept Swift, Percept Gulf, PDM International, Clea PR, Percept Profile Gulf, Allied Media, Percept Knorigin and Media Agency Middle East (MAME) are now the Subsidiaries of Percept Limited.
This change was in keeping with the evolving and dynamic changes in the environment and the growing scale of the Entertainment, Media and Communications domain.
Having achieved a capitalized billing of INR 2,000 crores in FY’08, Percept Limited targets a 40% growth to achieve an estimated capitalized billing of INR 2,800 crores for the financial year ending March 2009.
Speaking on the development, Ajay Upadhyay, President-Corporate Affairs, Percept Limited, said, “The Entertainment, Media and Communications industry is witnessing a benchmark growth and offers a great opportunity for the Services sector and well organized players. Percept has proven its capabilities in the last 24 years as a private player and is now poised for the big leap. Our aggressive growth plans are in keeping with Percept’s philosophy of innovation and synergy.”
Percept as an Entertainment, Media and Communications Company has grown into an enviable leadership position with capitalized billings of about INR 2,000 crores (FY’08), a team of 1200 people and 62 offices in India and the Middle East.
Percept Limited is the strategic holding company that promotes, owns and manages a spectrum of Entertainment, Media and Communications companies, with a capitalized billing of INR 2,000 crores (FY’08).
Percept, with its strength in the Asset portfolio like – Movies, TV Software, Sports, Media, also has a well established presence in Marketing Communications Consultancy business with a unique Integrated Marketing Communication services offering. It operates in advertising, creative, media, PR and consulting space.
Percept has been rated as the No. 2 content company in the country with critical acclaims and box office hits. Return of Hanuman, Dhol, Malamaal Weekly, Corporate, Dor, Phir Milenge, MP3 and Traffic Signal are few of the movies that have been released from the Percept stable. Percept has also created TV software like Harein Kaanch ki chidiya, Woh Rehne Waali Mehlon ki, Dial One aur Jeeto, Sirf Ek Minute, Udaan etc. Percept also made its foray into independent film distribution with Spiderman 3, Rush Hour, Wedding Maze, My friend Ganesha and Khuda Ke Liye in 2007-08.
Percept has led in sports marketing, events, brand activation and promotions business, with a stronghold on cricket sponsorship. Percept has also innovated and created a niche in the entertainment marketing domain.