Percept-H wins creative duties for Yardley and Finesse

Percept-H has bagged the creative duties for premium personal care brands, viz. Yardley and Finesse from the Lornamead Group. The Yardley portfolio will include soaps, deodorants, talc and shower cream; whereas Finesse will have shampoo and conditioners.

“It was the demonstration of our strategic approach coupled with inventive thinking and application thereof that won us the business. Our agency’s proficiency in this domain and our passion for the brand clearly stood out,” Ajay Verma, Sr. Vice President, Percept-H said .

Percept-H outshined 3 other agencies in a pitch that involved two qualifying rounds.The Lornamead Group is a leading marketer of quality home and personal care products. Established in 1978, it currently has a portfolio of more than 30 brands, distributed in over 50 countries worldwide. Headquartered in the UK, Lornamead has sales and marketing offices in Germany, Dubai, India and USA. They have implemented a successful strategy in the personal care segment by acquiring and building brands with a rich consumer heritage.

Said Rohit Gothi, Country Director, Lornamead, “The brand centricity & long term vision is of paramount importance to our key brands Yardley & Finesse which operate in fairly competitive segments. It’s not only creative excellence but strategic capabilities too which are critical for gaining market share in categories like soaps, shampoos & deodorants. We are delighted to have Percept as our partner as we believe they fulfil the above objectives. I am sure with Percept on board we have got the right partner to grow our India business significantly.”

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