Percept H wins creative duties for Integrated Group

Percept H has bagged the creative duties for Integrated Group in a recently concluded multi-agency pitch.

The task for Percept H will be to look after a new offering, which is an innovative property brokering business supported by multiple touch points, to cater to the needs of property seekers in Mumbai city. Percept H will be involved in the entire brand development and communication process.

Integrated Group is a real estate Group based in Mumbai and handles infrastructure projects in Gujarat. Kanti Savla, the gentleman behind Integrated is a well known name in TDR and real estate development in Mumbai.

Besides Percept H, JWT, FCB Ulka, O&M, & McCann were also involved in the pitch process. The size of the business for the first year is estimated to be about Rs. 6-10 crores.

Ajay Verma, Senior Vice-President-Mumbai, Percept/H, said, “This is our 3rd account win within the span of a month and speaks volumes for our strategy and creative teams. We look forward to working with the Integrated Group and creating an effective 360 brand campaign in the coming months.”

Nishit Savla, director Integrated Coreinfra Ltd. said, “We saw in Percept H their enthusiasm and commitment in working for a new brand and a pioneering business concept, which was indeed the main driver for final selection”

The pitch was led by Samarth Shrivastava – AVP Mumbai & Mohit Totlani- Gr. Account Director. Commenting on the win, Samarth said, “The client saw in us a robust brand surround partner. We are very excited as this is a new concept and it gives us a rare opportunity to create a brand right from its inception.”

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