Percept-H, a Percept-Hakuhodo Company, has won the creative duties of Everest Industries Limited, for its roofing division. The size of the business is pegged at around Rs 8-10 crores annually. The company has aggressive plans to have a national campaign for their Roofing Solutions. There would also be a lot of below the line activity, rural activation programmes and innovative communication programmes.
Amitava Mitra, Sr. Vice President, Percept/H – Delhi, said, “It’s a great opportunity for us to work on an established brand like Everest, which has been around for over 74 years. This exceedingly challenging category will give us yet another opportunity to connect with the rural masses.”
Manish Sanghi, Executive Director, Everest Industries Ltd, said, “There was no formal pitch. We were very impressed with the complete 360 solution – both marketing and advertising – that Percept brought to the table. This made us to decide that Percept would be our right communication partners for the Roofing range.”
Everest Industries Limited is one of India’s fastest growing building solutions company. Its investments in technology over the last seven decades have allowed it to continually introduce innovative and modern building products with a promise of Strength, Speed and Safety in construction. Founded in 1934, Everest is one of the most respected and renowned business entities in India, and has dominated the market ever since its inception.
Percept-H, a 50:50 joint venture of Percept with Hakuhodo Inc., Japan, is the flagship advertising agency of Percept Limited. Percept-H is the brand custodian for their clients and ensures planning support and creative execution through innovative ideas and originative mediums.
Percept-H is unique in its 360o offering of advertising, with the strong support of media, PR and entertainment services provided by the specialized companies of Percept Limited. It services various Indian and multinational brands in India. Percept-H is a Percept-Hakuhodo Company. With capitalized billings of about INR 1,600 crores (FY’08), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.