Percept executes the thrilling 'Vodafone Speedfest' in Mumbai

Percept, India’s largest Entertainment, Media & Communications conglomerate managed the much awaited Formula 1 event of the year – the ‘Vodafone Speedfest’ at the Bandra Kurla Complex, Mumbai on Sunday, 16 September 2012.

Mumbai witnessed lightning speed and skill like never before as renowned Formula 1 World Champion Driver Lewis Hamilton sped in the Mclaren Mercedes F1 Racing Car through the 1.10 km BKC stretch, enthralling thousands of spectators with his action packed performance. The F1 Demo Run flagged off by the Honorable Maharashtra Chief Minister, Shri Prithviraj Chavan in the presence of Public Works Department and Tourism Minister, Chhagan Bhujbal, commenced from the Asian Heart Hospital, BKC for 1.10 kms up to the MTNL Building followed by a return run on the same route.

The Vodafone Speedfest was executed by Percept who ensured all arrangements for the dignitaries and thousands of spectators who flocked from all parts of the city to witness this thrilling display of power and speed. Stringent safety and security measures ensured that the event was a super success and that Mumbaikars had a great time.

The Speedfest at BKC was followed by an exclusive ‘Vodafone After party’ at the Grand Hyatt which witnessed a galaxy of celebrities and corporate honchos attending the glamorous party. Executed by Percept, the vibrant red and white theme and decor of the party proudly reflected the Vodafone brand image. The F1 cars on display were a visual treat. Stunning stage performances included a Speed Artist and a successful Charity Auction, proceeds of which were donated to the McLaren Foundation.

Commenting on the successful execution of the event Mr. Shailendra Singh, Joint Managing Director, Percept Limited said, “We have been associated with Vodafone for some time now and we understand the brand essence. Our concept focused on bringing out the Brand identity of Vodafone and its connect with Formula 1 Champion Racer Lewis Hamilton. The BKC set was designed like a Formula 1 circuit, stringent guidelines were followed to ensure maximum safety and that spectators had a firsthand experience of a world class F1 race.”

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