Percept recently executed the largest global event unveiling Hero MotoCorp’s New Brand Identity at the O2 arena, London.
Almost 4000+ people packed into the O2 arena for the unveiling of the New Brand identity for Hero MotoCorp. It was the mother of all events featuring Celebrity musicians, actors and sports personalities; Akon, AR Rahman, Sharukh Khan, Anushka Sharma, Boris Becker and David Coulthard to name a few.
Pawan Munjal, Managing Director and CEO, Hero Moto Corp and Shailendra Singh, Joint Managing Director, Percept Limited were present at the event to ensure the new identity of Hero MotoCorp was successfully launched.
The new name and stylish logo holistically represent the brand’s extensive global portfolio in markets around the world, which includes brands like Splendor, Passion, Karizma and Glamour. The refreshed Hero MotoCorp logo will be used in brand activities and all communication objectives of the company.