Shiamak Davar, Guru of contemporary dance in India and Percept, India’s leading EMC conglomerate have established themselves in time to be pioneers and leaders in each of their respective fields. These two forces representing the talent and the business of entertainment shall now embark upon a journey to leverage their established equity to create a movement through the medium of Dance and Entertainment.
Says Shailendra Singh, Jt. Managing Director, Percept Limited, “Shiamak is the Guru of contemporary dance in India and Percept is extremely happy to put in all muscle to make a social difference with a talent of his calibre. Percept has been experimenting with talent from untapped genres such as music, boxing, etc. Dance entertainment is a growing genre and we are ready to explore this space by launching few interesting properties.”
The objective of this association between Shiamak and Percept would be to launch four entertainment and dance based initiatives with the ultimate goal of making a social difference. Both Percept and Shiamak have been actively involved in creating awareness about national social concerns and have contributed to the society at large through various initiatives, charitable trusts, etc, however together they aspire to make a greater difference through four carefully planned initiatives. Currently the projects in the pipeline include a feature film, a CSR activation programme, a large format event and a television show.
Says Shiamak Davar, “This association represents the future of the Dance Entertainment industry and I am extremely enthusiastic about taking this step forward with Percept. Dance has been the driving force in my life for the past 25 years and today I stand humbled and prepared to give back using that very force.”
GOD is a ‘dance for a cause’ event to be organized on the World Dance Day, 29th April, 2011. The event will see participation from celebrities from different walks of life shaking a leg to support a cause. This mega event will be televised on a GE channel. The event will also incorporate India’s first ever ‘Dance Awards’
A CSR activation programme to be spear headed by Shiamak Davar. This is a national level dance competition that will hunt for talented slum kids from across the country and give them an opportunity to showcase their talent. Winners of this championship will get training from Shiamak and an opportunity to showcase their talent on a global platform. This initiative will give a platform to the 6 million children from the slums.
‘I Believe with Shiamak’ is India’s first ever dance chat show to be hosted by the Guru himself. Shiamak Davar will invite celebrities from Bollywood, Sports and other disciplines on the show to chat on their life, passions and also their dancing encounters. Shiamak will also make all the guests shake a leg on the show
Dancer is Shiamak’s directorial debut with a film based on dance. The film will be a story of an underdog who becomes an achiever with a help of a mentor. It’s also a story of relationship between a mentor and prodigy. The feature film will have cameos by Bollywood celebrities that have been trained by Shiamak.