Percept Pictures created three unique TVCs for Mango Malihabadi, a product by renowned Raadhey Krishnaa Group. The TVCs shot in 5D formats were executed in Mailihabad, Lucknow and are currently running on RK Group’s website. The films will be released across the main General Entertainment Channels soon.
To take the quality of mangoes to every corner of the world, Percept Pictures executed the TVCs efficiently and completed all three in just 2days. Haji Kaleem Ullah Khan – The father of mango drafting, is the brand ambassador of Mango Malihabadi. He is not only a Padmashree awardee but has also registered himself in the Limca’s Book of World Records for creating 300 varieties of mangoes.
Commenting Priti Chawla, Chief Production Controller, Percept Pictures, “Creative satisfaction can come from the smallest challenges. And this project proved exactly that. Showcasing mangoes in an imaginative yet realistic way proved to be a rewarding experience. This was also the first time the client was going on air, which made this TVC all the more memorable for everyone involved. We are now doing a series of ads for the client including a corporate film.”
The films revolve around Haji Kaleem and his vision for mangoes. These films are the directorial debut of Danny Mamik and Alok Mishra of Percept Pictures and were shot in the scorching heat of 47 degrees. They have thoughtfully made the most of Haji’s presence in the films, by showcasing his flair knowledge of mangoes.
Percept Pictures’ flawless execution makes the 3 TVCs as striking as Malihabadi mangoes.