Percept Bags Three Top Gulf Accounts

Percept Gulf, a Percept-Hakuhodo company has recently bagged the creative duties for six prestigious accounts, viz. Pehla, Fair & Handsome, Navratna, Mazda & Ziebart.

Pehla is the only Asian Television Entertainment platform which provides a bouquet of over 50 channels with content originating from the Asian Subcontinent.

Fair and Handsome is the flagship brand, from the Emami stable, in the lucrative GCC market. A leader within its sub-category (advanced whitening) globally, it leverages the brand appeal through its association with Shahrukh Khan, the brand ambassador in India.

Navratna Oil (NRO) from Himani India is the No. 1 cool oil from India, with a therapeutic benefit – leading to stress relief, relaxation and a sense of rejuvenation. It has brand embassadors like Amitabh Bachchan, Chiranjeevi and Surya.

Commenting on the win, Cherian Kuruvilla, COO, Percept Gulf Fz LLc said, “We won all these accounts in a highly competitive multi-agency pitch through a thorough understanding of the market realities, sound strategy and clutter breaking creatives. Given the increased competition in the global market today, brands are constantly evolving, and it’s indeed exciting and challenging for us to re-acquaint ourselves and take these brands to an elevated level. None of these would have been possible without the efforts of the 70 member, passionate and enthusiastic team.”

Incorporated in 1998, Percept Gulf is a joint venture between Percept Limited and Hakuhodo Percept. Percept Gulf was one of the first Japanese affiliated agencies to enter the Middle East. Today, it is one of the fastest growing Agency’s in the UAE with staff strength of over 70 people across 10 nationalities, with capitalised billings in excess of US $ 30 Million across 40 clients.

With a capitalized billings of about INR 1,600 crores (FY’08), Percept Limited (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices in India and the Middle East.

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