Moroccanoil – the innovator and global leader in luxury, professional oil-infused hair products roped in Percept Talent – an SBU of Percept Sports & Entertainment, a Percept company to execute their exclusive event promoting the brand pan India. The event took place on June 5,2013 at Tote by Turf at Mahalaxmi, Mumbai.
Percept Talent who was instrumental in handling and executing the entire event also introduced the renowned Moroccanoil Artistic Director ‘Antonio Corral Calero’ at the event.
Antonio who visited India for the very first time revealed the secrets to healthy and beautiful hair and demonstrated the latest runway-inspired hair looks: Bohemian, Chic and Classic on renowned models including Sucheta Sharma using Moroccanoil products, captivating the guests. He also demonstrated how easy it is to achieve these fashion-forward styles using Moroccanoil products while speaking about the unique qualities of Indian hair and common hair concerns for Indian women.
Antonio introduced two new exciting products to Moroccanoil’s hair care collection: Moroccanoil Hydrating Shampoo and Moroccanoil Hydrating Conditioner at the event.
Percept Talent executed this event keeping in mind the Moroccanoil theme, design & décor while maintaining International standards for this premium exclusive brand which has its reach worldwide.
The event witnessed influential people from lifestyle to fashion & beauty editors and fashion bloggers. Percept Talent was instrumental in putting together a Press Meet like never before and setting a benchmark for future events to come. Percept Profile – a Percept Company who was also involved took pride in mapping the PR initiatives and other related activities for the event, handling the Press meet and creating maximum buzz all over.
While addressing the press Antonio said, “After learning how Indian women take care of their hair on a daily basis, we customized three different looks in order to enhance their beauty routine. These looks are very easy to achieve using Moroccanoil products, embracing traditional looks and adding a fashionable twist.”
Commented Hitesh Gossain – Senior VP & BD – Percept Talent – PS&E, “Moroccanoil is an amazing brand to be associated with – it’s growing leaps and bounds in India and we are fortunate to be associated with them in this growth phase. The international style showcase and exclusive product introduction was a huge success and was the result of an impeccable delivery on talent – senior models, celebrity stylists etc; the PR and the overall showcase design and delivery. The client has shared his appreciation with team and we definitely look forward to doing many more engagements for them”
Rahat Beri, COO – Percept Profile shares, “It was a great experience executing this project for the team. With a premium brand like Moroccanoil it was critical to craft precise messaging for a well defined segment in the media. We used a mix of traditional PR and social media wherein the beauty bloggers and senior editors were invited for brand experience and interactions with Antonio and the Indian counterpart. The media got firsthand experience of the various global hair styling trends as well as exposed to an interactive session focusing on the fashion and hair care industry worldwide. The media response was overwhelming especially this being one of the first few direct interactions with the brand.”
Elaborated Melissa Miller, International PR Director – Moroccanoil “Thank you so much to you and your team for putting together such an amazing event for us! A lot of hard work went into the planning and execution of the event and it really paid off in the end – we are thrilled!!! It’s been an absolute pleasure working with you all.”
Alexis Rodriquez – International PR Events – Moroccanoil said, “We are very happy to be working with you and it was a pleasure responding to all of your emails It was a relief to know you were all so on top of things and that we had true partners with whom to pull off a fantastic event!”
Appreciated Rowan Ayres, Director of Brand Managers International – Moroccanoil, “Thank you so very much for all of your hard work, you are all amazing!!!!”.
The flawless execution by the team Percept makes the event a great success, while the team Percept brings laurels to the company.