Percept bags 5 Wow Awards

New Delhi: Sunburn – Asia’s premier Electronic Dance Music Festival and a Percept Intellectual Property bagged the ultimate ‘Festival of the Year’ award at the prestigious WOW Awards 2012. The gala awards ceremony took place on Thursday, April 26, 2012 at Bhavan’s College Ground in Andheri, Mumbai.

Percept’s Sunburn bagged the Gold in this most anticipated and elite award category. The fifth edition of Sunburn held from 27-29 December 2011 at Candolim, Goa witnessed some of the hottest names of the international dance music scene including Axwell ,Infected Mushroom, Markus Schulz, Above & Beyond, Pete Tong, Gabriel & Dresden, Skazi, Jalebee Cartel and Funkagenda to name a few. The seven colourful and larger than life stages, experiential and merchandise zones, pyro-technics, fireworks and other state-of-the-art SFX wowed audiences. The festival hosted a crowd of over 100,000 fans who took away an amazing, electrifying and unforgettable EDM experience. The festival was also streamed LIVE across 80 countries reaching an audience of over 2 million viewers. Sunburn 2011’s innovative format, sterling performances by the world’s leading DJ’s, popularity and huge fan following made the esteemed jury vote unanimously to declare this Percept property the penultimate winner of the evening.

In addition to the GOLD win for Sunburn, Percept also bagged 4 prestigious awards in diverse categories launch Event of the Year Category – Hero Moto Corp Launch Event – GOLD ,contact Program of the Year Category – Nerolac Passport Program – SILVER ,live Event of the Year Category – Indian Navy Presidential Fleet Review Nite 2011 – BRONZE and Brand Association with a LIVE Platform Category – Idea Champions of the World – BRONZE

History created as Percept executed the largest global event unveiling ‘Hero MotoCorp’s New Brand Identity’ at the O2 arena in London in August 2011. Attended by 4000+ people, it was the mother of all events featuring Celebrity musicians, actors and sports personalities including Akon, AR Rehman, Sharukh Khan, Anushka Shankar, Boris Becker and David Coulthard.

The ‘Idea Champions Of The World’ concept was another unique initiative that brought together 6 former captains of World Cup winning cricket teams viz. Kapil Dev, Imran Khan, Arjuna Ranatunga, Clive Lloyd, Steve Waugh and Allan Border for an extensive marketing campaign for ICC World Cup 2011. A 360-degree campaign was undertaken during the entire duration of World Cup 2011 to echo the message ‘Keep Cricket Clean’ across the cricketing world.

Commenting on the award win, an elated Shailendra Singh, Joint Managing Director, Percept Limited, said “Percept has always been known for creating unique concepts and establishing innovative Properties. These awards stand testimony to Percept’s creative abilities and constant endeavor towards understanding the target demographics and brand needs.”

The WOW Awards were instituted in 2009 by EVENTFAQS to celebrate excellence in events, entertainment and live experience creation. The WOW Awards witnessed an expansion in its list of categories from 25 last year to 27 this year. The two new categories introduced this year are the Brand Experience of the Year (best use of experiential marketing) and Advertiser-funded Program of the Year with On-ground Connect. The Gitanjali WOW Awards 2012 celebrated 73 event/experiential campaigns, including the special honours like the WOW Paradigm of the year, WOW LIVE Patrons of the year and the WOW LIVE Personalities of the year.

The awards ceremony opened with Sachin Gupta performing the WOW anthem. There were performances by Pakistani band Junoon, Sophie Choudhry with Sumit Vinod’s dance troupe, a special percussion act by DJ King, Terrence Lewis along with the Terrence Lewis Contemporary Dance Company and the finale act was by Bollywood actor, Chitrangada Singh also backed by Sumit Vinod’s dance troupe. Television personality Mini Mathur and actress Tisca Chopra were the hosts of the ceremony which also saw a special segment hosted by Roshan Abbas and Brian Tellis and another by RJ Malishka. The awards show witnessed a special unveiling of ‘The Great Indian Wedding Carnival’ with actress Aditi Rao Hydari and the unveiling of a special handbook, Experiential Venues (ExV).

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