The Percept Sports and Entertainment vertical comprises Experiential and Entertainment Marketing, Sports Management and Marketing, Wedding Management, Event Management and Marketing, Brand Activations and Promotions, Celebrity Endorsements & Talent Management, Branded Content, Brand Activation and Promotions, Entertainment Branding and Marketing, Branded Entertainment, Merchandising, and Entertainment Intellectual Properties.
In his new role as CEO, Percept Sports & Entertainment, Joji will be responsible for providing strategic direction, creating opportunities for integration, and paving the roadmap for the overall businesses for the Percept Sports & Entertainment vertical. His expertise lies in strategic planning and corporate branding, organizational brand alignment, global event management, regional sponsorship, licensing and merchandising.
Commented Mr. Joji George, Chief Executive Officer– Percept Sports & Entertainment on his appointment, “Having worked with leading brands across Asia over the last decade, I am excited about working with India’s leading entertainment conglomerate that transforms brands by offering “ complete brand solutions” for clients , looking to take a leadership position in a competitive marketplace both within India and globally. I want to make Percept Sports and Entertainment, the preferred partner for businesses that are looking for creative and memorable brand experiences for its stakeholders and consumers and meet their needs”
Elaborated Mr. Shailendra Singh, Joint Managing Director, Percept Limited said, “Percept is India’s only conglomerate that provides 360-degree services in the Entertainment, Media and Communications (EMC) Industry. Joji, brings a wealth of ideas, knowledge and experiences from leading brands across the region and together we shall take Percept Sports & Entertainment to another level.
Prior to joining Percept, Joji was Executive Vice President at The Global Brand Forum, Singapore. He has also previously worked with some of the best organizations like ASTRO (Astro All Asia Networks Plc) – Malaysia, Yahoo! Asia – Singapore, MTV ASIA LDC – Singapore and SONY MUSIC ENTERTAINMENT (INDIA) LTD – India to name a few.