In one grand strategic move, that could probably change the face of brand strategies for screen media in India, Percept entered into a business alliance with one of the world’s most premium brand design companies – ‘The Brand Gallery’.
This marks an era of specialized brand development and positioning implementations that are extremely focused and category specific. A concept brought in for the very first time in India, the “Percept – Brand Gallery” alliance will offer a set of specialized brand solutions to broadcasters, media & entertainment companies across the Indian subcontinent who are looking for high-end expertise to strategically create a new design, distinctive visual identity and quality content.
Through this alliance Percept Limited will give ‘The Brand Gallery’ a physical presence in the Indian market, with a team of servicing people deployed for each client. All creative execution will be delivered from The Brand Gallery’s US office and Percept will service the business from the India office.
The size of the market is estimated to be INR 50 crores, and Percept will target a minimum share of 20%. Speaking on the joint venture, Mr. Sanjay Ahire, COO – Percept Pictures, who also spearheads the endeavor in India, commented, “Percept has always believed in doing things differently and setting trends. Our association with The Brand Gallery will enable us to inundate the Indian market with additional services for the media sphere. We strongly believe that this will add tremendous value to any broadcaster in today’s market that has intense competition and increased consumer fatigue”.