Percept Talent announced their alliance with the celebrated World Champion Wrestler Sushil Kumar earlier today. Percept Talent has signed Sushil Kumar as an Exclusive Talent, and will be solely responsible for strategizing and managing Sushil Kumar’s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights as well and all promotional activities in the arena of wrestling.
Percept’s alliance with Sushil Kumar further consolidates Percept Talent’s position as a leader in the talent management space across the genres of Motion Pictures, Television, Fashion, Music, Sports and Branded Entertainment. Percept’s ongoing efforts to promote and popularize alternative sports across target audiences in India has received a huge fillip on account of this exclusive agreement.
As per the terms and conditions of the agreement, Percept Talent will draw out the strategic roadmap and exclusively manage Sushil Kumar’s brand image and endorsements, media activities, media rights, and a range of popular promotional activities to promote the sport of wrestling in India.
Acclaimed Olympic Winning Wrestler Sushil Kumar recently made India proud by winning the Gold medal at FILA 2010 in Moscow, and has gone on to become the highest ranked wrestler on the international circuit. Apart from this colossal feat, Sushil has achieved many accolades, including winning the Bronze medal at the 2008 Olympics. In July 2009 he was awarded with the Rajiv Gandhi Khel Ratna – India’s highest honour in Sports.
Said Shailendra Singh, Joint Managing Director, Percept Limited, “We are delighted to have India’s pride and honour, Sushil Kumar aboard Percept. At Percept we have always believed in identifying, nurturing and supporting talent across various genres, and Sushil’s exceptional talent in the emerging sport of wrestling will help to pave the way to leverage many such unique talents in our country. Over the years Percept has witnessed many of its talents grow and carve a unique and prominent niche for themselves across the domestic and global arena, and we are confident that our exclusive association with Sushil Kumar will translate into many new opportunities and firsts in the sports talent management arena.”
Commented Rajnish Sahay, CEO, Percept Talent, “Sushil is a shining star in the world of wrestling, and we are extremely fortunate to have him on board Percept. We will adopt an aggressive, proactive, 360-degree strategy for an ace talent like Sushil, and ensure all avenues of reach and exposure are explored and capitalized upon. Percept Talent will seek out new opportunities and avenues in the rapidly changing sports, entertainment, media and digital landscape to ensure that Sushil receives unparalleled exposure across the global arena.”