Nerolac Paints Limited roped in Percept Activ to handle the ‘Nerolac Preferred Painter’ meet across 50 cities pan India. The umbrella branding program held annually commenced mid – April 2011 and will continue till June 2011.
Percept Active won this multi agency pitch, based on its merit of concept, coupled with its strengths of trained manpower and network. With an objective to build an authenticated and customised data base of around 10,000 new painters enlisted with Nerolac, Percept Activ successfully created a platform that met the end objective. Each meet was conducted in conjunction with the marketing team, local sales team and the agency. The painters invited were taken through the company vision, product portfolio and the benefits of the association.
Commenting Sanjay Shukla, Chief Operating Officer, Percept Active said, “We are thrilled to have bagged this prestigious account, and look forward to a fruitful association with Nerolac. The program is just the kind of campaign which we thrive on to showcase our strengths and partnering in these campaigns gives us insights into the working of a client and his internal and external customers. We hope to take this program to the next level with the client”
Elaborated Yatnesh Pandey, Senior Manager Marketing, Nerolac,”Launching ‘Nerolac Premium Painters’ Club (NPP) loyalty program is part of our strategic move to connect with our influencers. Under this program we are going to enroll 10,000 Painters in phase-I. We had selected PDM for this activation because of their wide reach network and strength in grass root activations.”