Percept Activ rolls out campaign for Canon PhotoMarathon 2012

Percept Activ, the brand activation arm of Percept Limited managed the on-ground activities of Canon PhotoMarathon 2012 in New Delhi at Kalkaji Public School, Kalkaji, New Delhi on November 4, 2012. The event held on November 4, 2012 is a subset of the extremely acclaimed Canon Photo Marathon Asia 2012.

The Canon PhotoMarathon 2012 kicked off for the 10th consecutive year globally & for the 4th consecutive year in India. Spanning five countries, this year’s competition will bring together photographic talents from India, Indonesia, Malaysia, Singapore and Vietnam. Lucky winners of the region’s largest photo competition were gifted ‘all expenses paid tickets’ to Hungary.

Percept Activ, which has been handling Canon’s on-ground activities for past five years, executed it successfully this year as well. Percept Activ strived to design elements of creativity which translates seamlessly into a memorable experience for the audience, focusing both on promotional and event based activation. An estimated 1,000 photography enthusiasts were engaged through the initiative in India. Canon Photo Marathon India is a unique photo competition that encourages participants to create photographic masterpieces in line with assigned themes – under time pressure.

The occassion was graced by the presence of Kevin Kobayashi, President & CEO, Canon India, Alok Bhardwaj, Senior VP and Praveen Sahni, Director, ICP Group & Retail Business, Canon India. Ace photographers like Daboo Ratnani, Wasim Khan & Akash Das, who are also Canon pro panelist also made their presence felt. The event was flagged off by Kevin Kobayashi with Akash Das and Parveen Sahni.

Speaking on the activity, Sanjay Shukla, COO, Percept Activ said,“It is gives us immense pleasure to be associated with Canon Photomarathon for the 3th consecutive year. Being Asia’s largest photo competition, perfect execution of the event was critical and we are delighted to see the phenomenal response it received from photo enthusiasts across the country. It has been a significant experience for us in as we successfully took the BrandEx concept to consumers directly. We understand that experiential marketing is the future and we will continue to advocate this theory by providing consumers with experiences that result in an emotional connection to a brand.”

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