Percept Activ organizes ‘Track Force’

Track Force, the perfect combination of passion and excitement, was held by BOP in association with Jaypee Greens. A 4 day event at the Buddh International Circuit, perfectly executed and conceptualised by Percept Activ, proved to be an enthralling event for all present.

“Track Force” was all about experiencing the rush and magic of driving on an F1 race track. Having prepared a large guest list, BOP wanted the invitees to witness the electrifying effect.

Spread over a span of 4 days, 26th, 27th, 30th & 31st of July 2012, the event thrilled different sets of visitors each day. From the channel partners on the first day, prospective customers on the second and third day and the BOP employees and crew on the fourth day, Track Day was executed to perfection.

The event saw an overwhelming number of 200 visitors each day, all of whom were exhilarated by the experience. To add to the excitement, entertaining emcee driven games where held all day as well as one to one interviews with the drivers and co-drivers, who enthusiastically narrated their mind blowing experience.

Track Day was a complete success, witnessing an array of spectacular cars with their drivers, all enjoying the adrenaline rush. Spellbound by driving on the spectacular Buddh International Circuit, the invitees left the venue, taking home an experience of a lifetime.

Commenting on the successful execution of the event, Sanjay Shukla, Chief Operating Officer, Percept Activ said, ‘Post our successful execution of a series of events for BOP it was a new challenge to replicate an experience of F1 for a diverse TG. The 4 daylong event called for integration of venue management, security and safety of the invitees, entertainment and flawless execution. It was a superb intermixes of speed and caution, thrill and glamour.’

Leave a Reply