Percept Activ launches Sandvik Coromant’s ‘The Yellow Truck’ Campaign

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, recently organized ‘The Yellow Truck’ roadshow campaign for Sandvik Coromant – a Swedish giant and a market leader in the metal cutting industry. This unique outreach programme kick-started on 3 October, 2011 in Pune will be traveling to 49 cities covering 20,598 km in 115 days for their valued customers.

The Yellow Truck, first of its kind in metal cutting industry, is to help Sandvik Coromant’s customers to overcome any problems in metal cutting by sending their experts to different industrial locations, pan India thereby improving productivity. A ceremony was held in the presence of Yogesh Tapaswi, DGM – Alfa Laval, Vinayak Patwardhan – Manager, Projects, Endurance Technologies Ltd & Udayan Joshi, AGM – Mfg Engg, John Deere. The Yellow Truck started its journey from Pune, from Sandvik’s head office, and will be covering all the major industrial zones in Maharashtra state. In Pune, it will be visiting industrial areas situated around Bhosari, Chakan, Mumbai Pune road, Sinhagad road and Pirangut. It is then planned to move to cities like Satara, Kolhapur and Nasik followed by Mumbai, Gujarat, UP, East and South India.

Speaking on the campaign Sanjay Shukla, Chief Operating Officer – Percept Activ said “Sandvik Coromant approached us with a brief to launch a go-to-customer initiative. However, given the uniqueness of the product line which holds its exclusivity in a niche segment, the challenge was to design a campaign which is both effective and scalable. Our strategy team came up with The Yellow Truck concept building on a strong brand connect. We boast of an exceptional operational reach and expertise across India which has helped us to strategize a multi-city plan for this project”.

Elaborated Kawal Saigal, President, Sandvik Coromant India said, “We are grateful to our customers for their ever supportive patronage and encouragement. It is our pleasure and privilege to be a part of their rapid progress and development. It remains our endeavor in constantly trying our best to improve our services. Sandvik Coromant takes yet another market leading initiative in India to reach out and bring products and know-how to the growing spread of customers all over the country – The Sandvik Coromant Productivity Center on wheels. Our specialists are eager and looking forward to meeting you soon to discuss your needs at your doorstep. Please be welcome to take maximum benefit from this opportunity. Seeing is believing it is said. Have a look”.

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