Percept Activ executes on-ground activities for Canon

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, planned and executed on-ground activities for ‘Canon Photo Marathon India’ held simultaneously in New Delhi, Mumbai and Bangalore. The event organized on September 18, 2011 was the regional round of Canon Photo Marathon Asia 2011 – one of the most recognized and largest photo competitions in Asia. This September, Canon Photo Marathon Asia 2011 entered its 9th consecutive year with the contest that spanned five countries – India, Indonesia, Malaysia, Singapore and Vietnam.

Percept Activ, which has been handling Canon’s on-ground activities, continued to manage it for 3 consecutive years. Over 1500 photography enthusiasts enrolled in this competition which tests the skills, creativity & endurance of the participants. This unique photo competition encouraged photo-savvy people to capture the best pictures, in line with an assigned theme, under tight deadlines. The highlight of the event was the Grand prize of an 8-day Photo tour to Australia, guided by renowned photographer Triston Yeo for top 2 winners, from each country. The other winners were rewarded EOS 1100D, EOS 550D and EOS 600D from the exciting range of Canon cameras.

Canon Photo Marathon in India, was held at St. Xavier’s college, Mumbai where the event was flagged off by Mr Kensaku Konishi, President and CEO, Canon India and fashion-celebrity photographer Daboo Ratnani. In Delhi, the event was held at Kalka Public School, New Delhi, and was flagged off by Dr. Alok Bharadwaj, Sr VP, Canon India and leading Bollywood actress Soha Ali Khan. In Bangaluru, the event was held at St Joseph’s Indian High School, Vittal Malya Road and was flagged off by Aindrita Ray.

Kensaku Konishi, President & CEO, Canon India, remarked, “Photo Marathon is Canon’s flagship endeavor to add to the excitement and challenge of photography enthusiasts for shooting beautiful pictures and explore their skills. This year’s three city-Mumbai, Delhi and Bangalore Marathon evidently proves the drastic increase in the no. of participants. Indian people are getting more and more familiar with photography and enjoy it as a medium of creative expression. This competition is an experience for people and we are confident of witnessing some of the best talents of India clicking some of the most creative pictures!”

Speaking on the occasion, Dr. Alok Bharadwaj, Senior Vice President, Canon India, “The Photo Marathon is a very unique concept to help create ‘photo culture’ & passion in photography in India. Rapid progress in digital photographic technologies coupled with increasing population of young Indians with higher disposable incomes are providing compelling propositions for ‘experience’. Canon is a leader in photography and offers exciting ways to enjoy photography and bring out the best creative skills in photo enthusiasts. This is 3rd year; we have organized this event in India. We try to provide platforms and opportunities for wider & deeper level photo indulgence for Indians. The response in India is over-whelming, and we are delighted to see how photography has gained acceptance in the country and is growing from a hobby to a new culture”.

Elaborated Jaikumar Pillai, Marketing Manager ICPE Div. Canon India, “This year Canon Photo Marathon created records with over 1500 participants. This was a unique platform for photo enthusiasts to explore and bring out their best creative skills. Our event agency Percept Activ, managed the event bringing in their professionalism and experience. Percept Activ ensured that every aspect was well planned and executed. We have got amazing response from participants and they left with a sense of delight.”

Commenting on the successful execution of the event, Sanjay Shukla, COO – Percept Activ, said, “Today the Brand concept has evolved to become a ‘Summation of Experience’ offered to consumers. Photomarathon is an apt example in sync with this philosophy. Being associated with Canon Photomarathon for 3 consecutive years has been an enriching experience for us in successfully taking the BrandEx concept to consumers directly. We are delighted to see the response this year. In fact it far exceeded our expectations as over 1500 participants enrolled for the contest. It goes on to highlight couple of facts; firstly, consumers are more willing to have their share of experience hands on with the brand and secondly, experiential marketing is the future. In Percept Activ, we will continue being the proponent of this theory in setting up a meaningful dialogue between the brand and consumers at large.”

Leave a Reply