Percept Activ, the brand activation arm of Percept Limited flawlessly conceptualized & executed ‘Canon Family’s family’, a get together for the family members of the employes at Canon India’s corporate office in Gurgaon on December 15, 2012.
The concept of inviting the family members was a first of a kind bridge building exercise conducted by Canon India. Canon has a strict policy of not permitting visitors to their oraganisation.By conducting such a bridge building exercise the family members of the employee got a chance to understand and experience their spouse’s/parents, organization and their nature of work. It also became an occasion for family members to meet and greet each other under one roof and share pleasantries.
The event started off with Canon welcoming the family members of the employess, followed by addressing speech by Kobayashi San, President and CEO, Canon India. Canon also made arrangements for the entertainment of kids by setting up a gaming zone. The entertainment included a magician act, puppet show, Joker act, Nail painting artist, Juggling show, Tattoo Artist, Bowling Alley and a Joker act as well. The Corporate Office was decked-up with flowers, red & white balloons which is Canon’s patent colour. An 8ft Xmas tree was placed at the main reception area. Canon also arranged a photo session for the family members, making it a memorable moment for them. Canon also arranged a complete tour of the office for the family members and detailing them about each and every responsibility areas of their workforce. This was followed by a scrumptious lunch at Canon’s Cafeteria.
Percept Activ strived to design elements of creativity which translates seamlessly into a memorable experience for the audience, focusing both on promotional and event based activation. Percept Activ has been handling Canon’s on ground activities since January 2008. Percept Activ has executed activation like Canon Photomarathon India 2012, Canon Photomarathon India 2011 and Canon Photomarathon 2010 in the past.
Commenting on the event, Sanjay Shukla, CEO, Percept Activ said” It’s been a privilege to be associated with Canon and an enriching experience of us to have handled the on-ground activation for them. Such bridge building exercises helps increase familiarity between the oraginisation and the family members. The family members were jubilant and celebrating the ocassion to the fullest. The response was overwhelming and we at Percept Activ are honored to have touched the heart of the people present at the event.”