Percept Activ, the brand activation arm of Percept Sports & Entertainment successfully executed the Avon Stars Convention 2014 in New Delhi, wherein 600 top achievers from Avon India’s family were invited to be honoured and felicitated. Avon, the company for women – a tagline appropriately used as they encourage the woman of today to become an independent woman and of substance.
Percept Activ won the mandate after multi agency pitch basis their creative rendition of the theme, their logistic muscle and a well thought out planning required for an event of this magnitude.
The convention was held at the Ambience Kempinski Hotel, New Delhi on 9th & 10th May, and for the 1st time Avon India invited 600 of their representatives from all across India to a convention like this. Over the two days the 600 representatives were kept busy with various sessions and activities – with 6 products launches, awards, demonstration sessions and module training.
The products were launched in innovative ways – UV Launch for Gel Nail Polish, Broadway themed performance for Lipsticks, Five Elements Fusion choreographed sequence for the Ayurveda products. Besides the launches Avon India also demonstrated their new campaign ‘E-Udaan’ – a new digital module.
Mr Ujjwal Mukhopadhyay MD, Avon India and Mr Rahul Shanker Director Sales & Corporate Strategy, Avon India, chose to spearhead the event closely interacting and awarding all the invitees. The glamour quotient of the event peaked when Asin – The Brand Ambassador arrived and interacted with the audience and also gave away the top three awards. The evenings saw the invitees letting their hair down with on stage entertainment acts and celebratory party.
Commenting on the flawless execution of this special Convention, Sanjay Shukla – Chief Executive Officer, Percept Activ said, “It is always special to have executed an event with a cause, what more special a cause than something which encourages women to be independent. It was one of the most memorable events we have worked for so far. It gave us a chance to associate with a prestigious beauty brand like Avon and look forward to a long lasting relationship with them.”