Percept Activ executes ‘Uninor ki Goonj’ campaign

uninor-ki-goonj

Percept Activ, the brand activation arm of Percept Limited flawlessly planned & executed an on-ground market connect rally ‘Uninor ki Goonj’ to celebrate Uninor’s 2G spectrum win on November 28, 2012 at Chanakyapuri, Ahmedabad .

Post the 2G spectrum auction by DoT, Telenor group won 2G Spectrum in six telecom circles of UP West, UP East, Bihar and Jharkhand, Andhra Pradesh, Maharashtra, Goa and Gujarat that together account for more than half of India’s population. The on ground activation was conducted in the presence of Uninor’s Managing Director, Mr. Sigve Brekke and Telenor’s CEO Mr. Jon Fredrik Baksaas.

Percept Activ strategically planned a rally at Chanakyapuri, a high footfall area with a central market location and many POS outlets. The rally commenced when the market was full of people and had enough scale to generate buzz and strong positive word of mouth opportunities. Percept Activ also turned the whole market blue with “Uninor ki goonj” branding on the entire route of the rally to create brand awareness and brand recall. The celebration in the market generated scintillating energy among the group employees, channel partners and customers. Percept Activ strived to design elements of creativity which translated seamlessly into a memorable experience for the audience.

Percept Activ planned the whole event within just four days of getting the brief from Uninor & organized a series of activities ranging from a town hall meet of Uninor employees with Mr. Sigve & Mr. Baksaas to creating themed life size cutouts to enhance the visibility quotient of the brand to flagging off a rally for field visits to celebrate the win. The rally included a road show float, 60 ft long human banner, a band playing dhol & nagaadas, a team playing conch, branded placards and hand flags over and above the 300 employees of Uninor that created a mammoth buzz in the targeted location.

Commenting on Uninor’s 2G spectrum win & successful execution of the rally, Sanjay Shukla, Chief Operating Officer, Percept Activ said, “It is great news for us that Uninor has won 2G spectrums in six circles as that will give us more opportunities to work with them. It is always a moment of pride when clients like Uninor appreciates our work and trusts us for organizing events involving their Managing director & CEO for the fourth time in a row. We hope that this relationship with Uninor goes on smoothly for many more years to come.”

Leave a Reply