Percept Activ executes ‘The Exchange4media Conclave 2012’

November 21, 2012 7:14 pm0 commentsViews: 14
New Delhi: Percept Activ bagged the onus to design, execute and be the official event partner for The Exchange4media Conclave 2012 presented by Jagran took place in two cities – Gurgaon (at the Leela Kempinski) on October 22, 2012 and Mumbai (at ITC Grand Central)on October 23,2012.

The exchange4media Group organised its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners – on the same platform to discuss the changing global communication industry, with specific focus on India. Taking off from the event last year, where the discussions focused on ‘Reshaping Media Priorities for the New Marketing Era’, the theme of the 12th edition of Conclave was: Marketing 3.0: As data, technology and consumer insights take Centerstage.

As marketers continue to invest crores of rupees every year to better understand and connect with consumers, the advent of technology has created a dual-edged weapon of opportunities and challenges. Technology impacts everything it touches – content dissemination course, ways in which consumers interact with a brand and the very manner in which conversations take shape. On the other data abundance is also an hindrance. Information about anything and everything – from individual consumer level to communities to even larger entities – is now available and accessible. Right from media consumption trends to shopping patterns to the impact of buying decisions on businesses and pointers to businesses of the future can be found by those who are looking for it.

The basic principles of marketing may still be the same but the application is where the differentiation comes in. The exchange4media Conclave 2012, Presented by Jagran, delved further on how data, technology and consumer insights are now the keywords that can make all the difference for a marketer and a brand.

The Keynote Speakers of the Exchange4media Conclave 2012 included the likes of Mr. Subhash Chandar, Chairman, Essel Group and Zee. Mr. Nick Emery, Global CEO,Mindshare Worldwide,Uday Shankar,CEO,StarIndia,Marc Bresseel,President,Initiative Worldwide,B.Saikumar,Group CEO,Network18,Mr.Sheldon Monteiro,Chief Technology Officer,Sapientnitro,Satyan Gajwani,CEO,Times Internet,Mr.Subrata Dutta,MD,Samsonite India, Rajesh Jejyrikar-President,Zee Entertainment Enterprises, Mr. Vikram Sakhuja,CEO,Designate, Maxus Worldwide,Mr.Rajan Kapur-Country Head(India),WPP,Mr. Agnello Dias, Co-Founder & Chief Creative Officer,Taproot,Ms.Jasmin Sohrabji,CEO,Omnicom Media Group(India),Mr. Shashi Sinha,CEO,Lodestar UM,Mr.Sam Balsara,Chairman and Managing Director, Madison World,Mr.Lynn De Souza, Chairman and CEO,Lintas Media Group,Mr.Max Hegerman,SVP & Head,Digital,JWT India Group,Mr.R.Gowthaman,CEO,South & South Asia, Mindshare ,Mr. Arvind Sharma,Chairman,Leo Burnett India and President-AAAI &,Chairman,ASCI,Mr.Ravi Rao-Leader, Mindshare South Asia,Mr.Ashish Bhasin,Chairman-India & CEO-SE Asia, Aegis Media,Mr.Stephen White, Founder and Chairman,EMM International & EMM India,Mr.Charles Wright-Managing Director, Wolf Olins. and Mr.L.V.Krsihnan, CEO, TAM Media Research.

Commenting on administrating the entire Conclave 2012, Sanjay Shukla, Chief Operating Officer, Percept Activ said,” We are delighted to be affiliated with The Exchnage4media group. It gives us immense pride and pleasure on successfully administrating the duties of the conclave of such stature. Conclaves are fast emerging as a systematically organised format for engagement for the B2B segment to discuss the changing global communication industry. The activities were planned and executed in a flawless manner accomplishing the success of the conclave.”


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