Percept Activ creates an emotional connect with the painters!

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, recently organized Nerolac’s Premium Painters Meet (NPP) & Health Check-up Camps to create & sustain the emotional connect with its painters.

Percept Activ organized Nerolac Health Check-up Camps in 18 cities, namely – Jammu, Ambala, Dehradoon, Faridabad, Bhopal, Jaipur, Patna, Ranchi, Guwahati, Nagpur, Pune, Nasik, Goa, Vashi, South Mumbai, North Mumbai, Baroda and Rajkot. This two day activity camp, set in motion from first week of October, was attended by scores of painters who have registered themselves in the NPP program. Doctors examined the painters vigilantly by means of various tests like Height, Weight, Blood Pressure, ENT and a Lung exercise test. Post the check up, all the painters were given a 250 mg chawanprash, a health related product, as a return gift.

Nerolac Premium Painters’ meet which commenced from September 2011 has now reached its second phase. This meet was recently carried out in Jallandhar, Surat and Ahmedabad. With a view to encourage & acknowledge painters’ hard-work, gifts were given by the local Area Sales Manager of the respective cities to those painters who qualified under NPP programme. To add an entertaining color, dance troupe performances were organized. In addition, a stand-up comedian tickled the funny bone of the painters throughout the event. As a return gift, all painters were given a painter’s bag which has a measuring tape; the most important paraphernalia used by the painter along with Nerolac’s shade cards.

Speaking on these activities Sanjay Shukla, Chief Operating Officer – Percept Activ said, “We have been associated with Nerolac for quite some time now and have done numerous activities for them. With Percept Activ’s wide reach network and strength in grass root activations, the objective of these multi-city programs was achieved. As is our mantra, we look at developing Brands with our Clients and not just do one off project – so we will look at taking this to the next level as well.”

Percept Activ’s flawless planning & execution assisted Nerolac in painting that colour in their painters’ life which will never fade.

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