Percept Activ Conceptualizes executes launch of new Mixed Masala Range!

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, recently planned and executed the launch of Mixed Masala Range – a premium quality offering by MPS Food Products, at Mumbai, Bangalore & Kolkata.

Percept Activ organized the first event in Mumbai at Peninsula Grand on 14 September, 2011, followed by Bangalore at Chancery Pavilion on 14 October, 2011. The third event was organized in Kolkata at Taj Bengal on 25 October, 2011. Celebrity stars were roped in to add an extra spice to the newly launched Masala range products. Bollywood heart-throb Soha Ali Khan graced the Mumbai & Kolkata events and South Indian actress Aindrita enthralled the Bangalore crowd with her presence. Guests were exhilarated at the Chancery Pavilion as it was creatively wrapped, leaving everyone contemplating. The new hub was later unveiled in the presence of stars, guests and media.

“Following a multi-agency pitch, we won the account basis our concept presentation and in-depth understanding of the FMCG industry,” said Sanjay Shukla, Chief Operating Officer, Percept Activ. “Addressing MPS’ business plan to establish footprints pan India, we presented a comprehensive plan of action to take the brand story right from the news desks to the consumers. In the first phase we are organizing Press launches across metros starting off with Mumbai. Our aim has always been to get engaged with brand building exercises through a 360 degree approach. MPS is a case study in lieu of the context”, he elaborated.

Speaking on this occasion, P. N. Manna, Chairman, MPS Food Products, said “We are pleased to augment our world-class product portfolio with the Mixed Masala Range. Spices have been a part of Indian cuisine and we are happy to bring Mixed Masala Range to this elite table. Percept Activ has added real time value to our expansion plans with well organized launch event”.

Percept Activ’s flawless planning & execution made the launch of Mixed Masala Range a highly spiced event. Percept Activ will also be handling the launch of this new offering in two more cities in the upcoming months!

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