PepsiCo India has announced the launch of Kurkure Desi Beats in a Crunchy Wheat Avatar . Created especially to delight the Indian taste buds, the latest offering by the company, ‘Kurkure Desi Beats – Crunchy Wheat’ retains its ‘mast desi taste’ with an irresistible lime flavour.
Deepika Warrier, Marketing Director, FritoLay India said, “We are extremely proud to present the new variant of Kurkure Desi Beats as it is the first of its kind in the snacking category. We have been known for our innovative edge to deliver tasty offerings and with the new product we aim to expand the snacking options available to our customers. So SnackSmart with Kurkure products, cooked in healthier rice bran oil with zero trans-fats and no added MSG, while enjoying their 100% great taste”.
Priced at Rs 5 for the 20 gm and Rs 10 for the 50 gm pack, this new product is now available across the country.